The first brand pillar of Sonia Waller is disruption. By disrupting and reinventing the current knitwear market through innovation and a futuristic vision, Sonia Waller established themselves as a future-facing brand.
Sonia Waller is innovative. She uses a playful aesthetic, achieved with the latest technology. She incorporates delicate colours and metallics, resulting in a playful yet clean brand images. The aesthetic is modern, sleek, with a contemporary approach towards style.
Sonia Waller has an incredible attention to detail. She is committed to craftsmanship, great product and tactile details. The band has a luxurious feel, it is woven into the knitwear. She values sophistication, femininity and modernity.
Sonia Waller values technology and anything future facing. Wanting to revolutionize knitwear herself, she integrates the latest technological advancements seamlessly into the process.
Sonia Waller has an incredible attention to detail. She is committed to craftsmanship, great product and tactile details. The band has a luxurious feel, it is woven into the knitwear. She values sophistication, femininity and modernity.
